ABOUT
INTRODUCTION
The ability to adapt and adjust based on analysing a face is something we are all born with. Adaptive-media achieves something very similar in the web browser by using the device camera as input, combined with AI to adapt content to the individual in real-time, based upon how they appear and react.
VISION
Brands, and businesses need a new, intelligent, mobile first communication format to capture, measure and reward customer attention, without having to use people's personal data. There are now over 2.7 billion smartphones and we have created a new format to serve hyper-personalized experiences.
INNOVATION
Machine learning is at the core of our proposition solving a very real problem with existing digital formats by enabling content to adapt naturally to the viewer based upon emotion, attention and demographic factors, making content more conversational in nature as opposed to linear.
UNDERSTAND MORE ABOUT ADAPTIVE-MEDIA
MATTHEW MAYES FRSA
Matthew spent 12 years in Interpublic where he was part of the management team that founded three successful digital agencies and then four years within Omnicom working on innovation. He has won over 50 digital creative awards and regularly speaks at industry events such as at the recent Cannes Lions Festival. He is responsible for enabling brands and agencies to deliver adaptive-media projects through strategic insight, user case development and delivery.
CLAUDIO PIOVESANA
Claudio is a former CEO and senior management executive with over 15 years in global media sales. He was a key member of the leadership team that launched WSJ magazine in 2008. He went on to run EMEA sales for Dow Jones, be publisher of The Wall Street Journal and Barron's, and was CEO at Lagardère Global Advertising. He is responsible for taking the adaptive-media format to the world’s leading brands, retailers, publishers and for commercially scaling the technology.
TECHNOLOGY
01 / FACE ANALYSIS
02 / ADAPTIVE-VIDEO
03 / BESPOKE
We can easily add an emotion, demographic and attention analysis layer to any web site, landing page, App or digital screen, to create engaging, adaptive digital experiences. Our HTML5 AI SDK is less than 1MB and works within the device browser which it means it is super-fast and scalable .
Unlike conventional linear videos, our videos can branch in different paths based upon facial inputs from the viewer. By setting inputs such as emotion, demographic and attention, this is the first media facial analysis format that can perceive and adapt to the user in real-time.
Using our core technologies of face analysis and adaptive-media video, we create bespoke products and solutions for your brand or business. Our algorithms can then be refined and optimized to support the use case enabling you to build adaptive-media innovations.
A-DAPT USES LEADING EDGE AI TECHNOLOGIES
MORPHCAST FACE ANALYSIS SDK
MORPHCAST ADAPTIVE-MEDIA VIDEO
KEY BENEFITS OF OUR TECHNOLOGY
01 / MULTI-PLATFORM
02 / SMALL FOOTPRINT
03 / IN BROWSER
Consistent in browser based interactive experiences across desktop, mobile, and digital displays.
Our SDK is less than 1MB giving us a load speed of up to 10 times faster than our closest competitor.
All processing is carried out client-side which means the viewers personal data remains on their device.
04 / EASE OF USE
Personalized experiences on mobile can be costly and hard to build, but our technology makes them cost effective.
05 / SMART FORMAT
Our format is original and intelligent offering developers the chance to build new adaptive experiences.
06 / UNIQUENESS
Establishes a new category by combining high quality interactive videos with facial emotion analysis
PRIVACY
Private data protection and preserving people’s rights under GDPR legislation are at the heart of our technology. Our technologies are fully GDPR and COPC compliant. We do not use biometric data for identification, all personal data is processed instantly and immediately destroyed.
HOW ADAPTIVE-MEDIA MAINTAINS PRIVACY?
01 / USER INITIATED
02 / USER ANONYMITY
03 / IN BROWSER
Adaptive-media works when the viewer first allows access to their smartphone camera or PC camera in order to analyse traits and attributes like gender, age, emotions.
Algorithms take frames from the camera stream and produce anonymous ‘traits and attributes’ used to drive the content playback. This output cannot be linked to the viewer as this information is not connected to the source frame.
Adaptive-media runs inside a browser tab and the browser security protects the personal data we instantaneously process. These isolated “sandboxes” enhance the security for the user by blocking all access from the external world
USE CASES
Adaptive-media combines interactive video with emotional responsiveness and demographic engagement to enable a new media format and paradigm with applications across marketing, learning, health and a host of other sectors.
Lends to deeper engagement
Completions rates nearing 90%
Gives control and choice
Emotions drive purchase intent
Brands sell based on emotion
Tracks ‘positive impressions’
Hyper-personalized experiences
Serves content to most receptive
Dynamically adapts messages
01 / MARKETING: Adaptive-media is proven to capture consumer attention
Digital advertisements can now adapt and respond to the viewer based upon how they appear and how they react.
An emotional engagement layer can be added to out-of-home advertising and experience-based campaigns.
Advertisers such as charities can be rewarded when the viewer has read the message and validated the impression.
02 / LEARNING: Adaptive-media technology is transforming eLearning
Student attention is monitored without recording during online lessons and webinars to improve learning outcomes.
Improves accuracy of remote testing, student verification and access to online course materials.
Enables the migration of linear online coursework to fully interactive and adaptive content.
03 / HEALTH: Adaptive-media offers major innovations in effective patient communications
Adaptive-media can be used to augment effective patient care and safety communications for basic hospital procedures.
Using emotion analysis, content can be adjusted in real-time to suite the mindset and readiness of the patient.
Enhanced patient communication means more relaxed patients and less work for health practitioners.